I went to IBNLive.com as usual to check if there was any interesting news. To my horror, the website uses an intelligent advertisement display on its homepage. A pop-up ad that configures itself according to top news stories. Somewhat like Google ads.
Perched at the top left hand of the home page is the graphic news article about CCTV footage capturing the Delhi bomb blast. Once the website loads, a pop-up advert for Club Mahindra barges in with the words "The Kids have a blast...so did we" - Happy Member.
This kind of pattern matching for displaying ads on a news website is so shocking. Where has common sense gone? Are the techies so dumb at IBNLive that they'll allow this logical error (humane to be more precise) creep into a popular website? And who are the birdbrains who did the ad for Club Mahindra?
Please don't consider this an over-reaction. I thought it was a one-off incident. But it happens over and over when you hit the homepage. I grabbed me some screen shots
IBNLive Home page:
Pop-up ad for Club Mahindra:
You judge this yourself!
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